Custom Weather

CustomWeather combines meteorological expertise with current and emerging technology to create innovative, syndicated, low-cost weather tools.

I wanted to create a system that would set Custom Weather apart from more traditional weather companies like the Weather Channel. By choosing a familiar and powerful weather icon, and then creating a fun, spacious, and clean design to support the normally ominous and inaccesible tornado, I wanted to communicate the idea that weather is and should be interesting and dynamic.

Concept

Information Architecture

UX/UI Design

Creative Direction

Identity/Branding

Visual Design

Front End Dev